The Digital Key:
The digital key is a new and innovative promotional item, going way beyond a printed brand name one the surface of the product. The digital key is designed specifically with the digital world in mind, allowing you to direct users to unique website content or promotional material when they plug the drive into their computer system.
How it works:
When the use plugs the Digital Key into their computer, patented technology launches a website on the users system and takes them directly to a website of your choice. This website can contain any data you wish, including games, surveys, hidden content (ideal for bands and music artists) or product information. The website URL that you choose can be updated at any time without any changes required to the digital key.
Unlike other USB drives, the digital key was developed specially for use within marketing campaigns instead of just as general promotional gift. Typically applications may include newspaper of magazine covers, direct mail campaigns or membership and loyalty promotions.
Each key operates using a code unique to that particular USB. This allows you to:
- Generate automatic reports detailing who used the key, when and for how long. This allows you to easily measure response rates relating to your latest promotional campaign and well as gather valuable marketing information about your users.
- Develop personalised landing pages that are tailored for that particular user. This has a particularly high impact when used for important clients, allowing you to engage more directly with them.
- Link each key to a group of users (such as high value, low value clients) and allow them to access different content depending upon what group the user belongs to. This is great for allowing or restricting access to premium website content.
Other applications:
• Driving repeat visitors
• Magazine and newspaper covermounts
• Music & Film vouchers
• Music fan key
